Who are our readers?
You all, as we aim create an inclusive world of community, all we consider the stakeholders of the future green economy. However, the organizations, economies, and their policymakers which are making an inroad into these green initiatives will find this as their field guide.
What are the touch points of Manager?
Manager covers a diversified portfolio of Ethical Business Practices that focus on balancing profit with responsibility towards stakeholders, society, and the environment. Further, the other core area of Manager is Sustainability, which is a broad and interdisciplinary field, encompassing various sub-disciplines that focus on balancing environmental, social, and economic aspects for long-term viability. The publication continuously looks for innovations, new perspectives, and novelty — Experiential Economy (delivering emotional and engagingly memorable experiences as part of the value proposition), Conscious Capitalism (advocates for ethical, purpose-driven business practices that serve all stakeholders, not just shareholders), Slow Economy (a movement that emphasizes sustainable, ethical, and mindful practices in contrast to the fast-paced, consumption-driven culture of modern economies), Degrowth (a social, political, and economic movement that advocates for the reduction of consumption and production to achieve ecological sustainability, social equity, and well-being) and Time Poverty.
How Manager is harnessing technology to distribute content? How do we plan to lay down our technology roadmap?
New forms of digital media and immersive technologies are reshaping how news and features are distributed, offering more engaging, interactive, and personalized experiences for audiences.
Immersive Journalism (Virtual Reality and Augmented Reality)
- Virtual Reality (VR): VR allows users to experience news stories in a fully immersive 3D environment. Instead of just reading or watching the news, audiences can feel as if they are “inside” the story. For example, we would like to model ourselves on The New York Times that has used VR to cover humanitarian crises, allowing users to witness events in war-torn areas from a first-person perspective.
- Augmented Reality (AR): AR overlays digital content on the real world through smartphones or smart glasses. It can enhance news stories with interactive elements. For instance, The Guardian used AR to bring historical events and visual data to life, allowing readers to scan a print article and see additional information appear on their screens.
360-Degree Video
- Immersive Storytelling: Similar to VR, 360-degree videos allow viewers to explore a scene from all angles, offering a more immersive view of events. This format is increasingly used for documentaries and in-depth features. We would like to follow the news organizations like BBC and Al Jazeera that have employed 360-degree videos to cover live events like protests or natural disasters, providing audiences with a sense of being there.
- Interactive Newsrooms: By utilizing 360-degree video, newsrooms can create interactive environments where users can click on different segments to explore related stories, multimedia, or interviews.
Interactive News Features and Data Journalism
- Interactive Infographics: Digital news outlets now use interactive graphics to explain complex topics. For instance, we would like to model ourselves on The New York Times and Vox that frequently embed interactive maps, charts, and timelines that let readers explore datasets, from election results to climate change.
- Data Visualizations: We would like to follow websites like FiveThirtyEight and Reuters Graphics that present data-driven stories allowing readers to engage with and manipulate data, exploring different scenarios or outcomes in real time.
- AI-Generated News: Some platforms use AI to create news reports, especially for routine stories like financial reports, sports updates, or weather forecasts. We would like to model ourselves on Outlets like Bloomberg and The Washington Post use AI to generate content quickly and efficiently.
- Personalized News Feeds: AI algorithms curate personalized news feeds based on a user’s reading habits, preferences, and behavior. We are certainly inspired by Apps like Google News and Flipboard to use AI to tailor content to individual readers, ensuring that they see stories most relevant to them.
Podcasts and Audio Journalism
- On-Demand News: Podcasts have become a hugely popular format for delivering in-depth news, interviews, and features. We would like to follow the news organizations like The Daily (by The New York Times) and BBC Global News that have embraced podcasts for their ability to provide deep dives into complex issues in an accessible, conversational format.
- Interactive Voice Technology: Smart speakers like Amazon’s Alexa and Google Assistant are becoming new platforms for delivering news. We are certainly taking a leaf out of their books. Users can ask for real-time news updates, briefings, or even listen to full-length reports and interviews directly through voice-activated devices.
Social Media Platforms (Instagram, TikTok, X, and Beyond)
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- Short-Form Video: Platforms like TikTok and Instagram Reels have become important for distributing news, particularly to younger audiences. We certainly follow the news organizations like BBC, Reuters, and AJ+ that use these platforms to produce quick, visually engaging explainer videos, delivering complex news stories in bite-sized, shareable formats.
- User-Generated Content (UGC): Many news outlets are leveraging user-generated content, especially in breaking news situations. Social media platforms allow citizens to contribute footage, photos, and firsthand accounts, which can be quickly integrated into professional news reports.
Mobile-First and Progressive Web Apps (PWA)
- Mobile-Optimized Experiences: With more users accessing news via mobile devices, publishers have developed mobile-first strategies and apps designed specifically for smaller screens. Progressive Web Apps (PWAs) offer fast, app-like experiences that work on any device with a web browser, improving access and engagement.
- Push Notifications: Mobile news apps and websites often use push notifications to send breaking news alerts directly to users, increasing engagement and immediacy.
Newsletters and Curated Digital Content
- Email Newsletters: News organizations are increasingly using personalized email newsletters to deliver curated content directly to subscribers’ inboxes. These newsletters are highly customizable, allowing users to select the topics they care about. Axios and The Skimm have popularized this approach, offering concise, curated updates for busy readers. We certainly keep a tab on this.
- Substack and Independent Journalism: Platforms like Substack allow journalists to create and distribute their own newsletters, offering subscribers exclusive content, often in a more intimate, personal tone.
Livestreaming and Real-Time Reporting
- Live Video: Social platforms like Facebook Live, YouTube, and Twitter’s X have become key tools for news organizations to broadcast live events, whether it’s press conferences, protests, or interviews with public figures. Live chats during streams also foster real-time interaction with viewers. We are taking a note of this.
- Citizen Journalism: Livestreaming on platforms like Twitch and Instagram allows individuals, not just professional journalists, to broadcast news events directly to an audience, democratizing content creation.
Blockchain and Decentralized News Platforms
- Trust and Transparency: Some platforms, like Civil (which was built on blockchain technology), aim to create decentralized newsrooms where content is transparent and stored on an immutable ledger. This model enhances the trustworthiness of news by reducing censorship and promoting journalistic integrity.
- Micropayments: Blockchain can enable micropayment models, where users pay for individual articles or features, ensuring that quality content is rewarded directly by readers rather than relying solely on advertising revenue.
- Gamification: Some media outlets use gamification to engage readers in learning about complex issues. Interactive news games allow users to “play” through scenarios based on real-life situations. For instance, The Financial Times has used games to explain economic policy decisions and their consequences. We think it is certainly a smart idea.
- Quizzes and Polls: Interactive quizzes that test knowledge or allow readers to make decisions based on a story’s facts are increasingly popular. This format not only engages readers but also educates them on specific topics.
Gamified News and Interactive Quizzes
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